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PRO-ACTIVE GROUP



International Award Winning Fractional Marketing Leadership and Growth System for ambitious founders/CEO's. Pro-Active consultancy, marketing, internet and events working as one joined-up engine to deliver outstanding results.

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The Pro-Active Approach

Real marketing leadership or one overwhelmed founder trying to do it all.
Pro-Active Group closes that gap with fractional director-level support,
joined-up growth systems and accountable execution.

The Pro-Active Group

Four specialist units working together to drive growth.
Whether you need consultancy and overview, strategy, implementation and execution, or need help with show up rates, event attendance, conversions on sales calls, or help with funnels and webpages we can help across the board.   We have arranged our expertise as follows:      

PRO-ACTIVE

Consultancy

Board-level strategy and leadership delivered directly by Craig. Fractional marketing director support, positioning, OKRs and commercial clarity.

  • Fractional marketing director engagements
  • Pro-Active Deep Dive & growth roadmaps
  • Boardroom coaching & decision support
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PRO-ACTIVE

Marketing

Campaigns, funnels and content systems for service and ecommerce brands. Strategy-first execution, not random acts of marketing.

  • Media strategy & performance oversight
  • Lead & demand generation funnels
  • Brand-led client acquisition
  • Retention, nurture & reporting cadence
  • Increase AOV & LTV in your ecosystem
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PRO-ACTIVE

Internet

High-performance websites, Shopify builds and ecommerce optimisation, delivered by the dedicated Pro-Active Internet team.

  • Conversion-focused landing pages
  • Shopify & WooCommerce builds and User Interface
  • Story-led content & UX
  • SEO, AIO, tracking & technical clarity
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PRO-ACTIVE

Events(Live and virtual)

Brand-building experiences, launch events and VIP openings that actually move the needle – from discovery days through to mastermind-style upsell journeys.

  • Launch events & VIP openings
  • Hotel & hospitality campaigns
  • Founder days & private client experiences
  • Webinars and live events that convert
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Accountable & Measureable Execution

Every action we take must tie back to a commercial outcome. No vanity metrics, no guesswork, no activity for activity’s sake. You get execution driven by senior decision-making, backed by data, dashboards and real-world impact. We track what matters — demand, conversion, revenue and opportunity flow — and adjust fast so nothing stalls, bottlenecks or leaks. This is execution you can trust. Clear, measurable, accountable.

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Board Level Clarity

Most marketing problems are actually leadership clarity problems. We help founders see the full picture — positioning, message, offer, customer journey, gaps, risks and opportunities — so decisions become sharper, faster and more aligned across the business. You get the clarity a board should have: one direction of travel, one strategy everyone understands, and a simplified view of what must happen next to drive growth. When the founder is clear, the business becomes unstoppable.

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Founder/CEO First Decisions

Everything we build starts with the founder — their goals, vision, pressures, and commercial priorities. Instead of forcing you into agency-shaped processes, we engineer the system around your way of operating. That means bringing the crucial decisions to you first, simplifying complexity, and removing the noise that normally slows leaders down. You stay in control of the strategic calls. We handle the execution with precision behind the scenes. It’s the fastest route from decision to outcome.

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PROVEN AT GLOBAL SCALE

You might recognise some of our clients…

From FTSE brands and PLCs to high-growth founders, property, entertainment and hospitality, Pro-Active Group has been the engine behind the scenes.

  • Future Lions Education logo Future Lions Education
  • Mercedes-Benz logo Mercedes-Benz
  • Florence by Mills logo Florence by Mills
  • Grolsch logo Grolsch
  • London Gatwick logo London Gatwick
  • Countrywide PLC logo Countrywide PLC
  • Livingstone Estates logo Livingstone Estates
  • Snowsport England logo Snowsport England
  • Netflix logo Netflix
  • Nokia logo Nokia
  • We Build Trades logo We Build Trades
  • Sky logo Sky
  • PCMA Productions logo PCMA Productions
  • Universal Music logo Universal Music
  • British Army logo British Army
  • Thomson and TUI Group logo Thomson / TUI Group
  • Rightmove logo Rightmove
  • Tesco logo Tesco
  • Moonpig logo Moonpig
  • Green Triangle Marketing logo Green Triangle Marketing
  • Haycock Manor Hotel logo Haycock Manor Hotel

WHAT CLIENTS SAY

Trusted by global brands, high-growth founders and A-list talent

Long-term relationships, real commercial outcomes and clients who come back again and again.

Adam Cornwell

Adam Cornwell

Associate Director – Property Investment (Spain)

Craig lifted lead volume and quality while driving our ad spend harder than it had ever worked before. Craig didn’t just deliver activity, he delivered results. Every pound we spent worked harder. He constantly monitored performance, tested ideas, and made smart changes that helped us attract better quality enquiries. He was reliable, proactive, and always ready with solutions. Nothing was ever too much trouble and he made the whole process easy. On top of that, he’s great to work with. Friendly, professional, and someone you can trust to get things done. I’d happily work with Craig again and would recommend him to any business looking for someone who can drive real marketing results while being a pleasure to have on the team. As a CEO he allowed me to work on my business and drive it forwards.

Luke Graham

Luke Graham

Sports Alternative Provision & Further Education (UK)

I found working with Craig enjoyable, due to his likeable personality, kind and warm hearted. He is extremely capable in our ever evolving modern day at anything digital related. Confident in spotting gaps in the market, developing KPIs, data recording, analysing trends, building businesses and building key relationships with people. Craig values his work and will endeavour to ensure his reputation speaks for itself!

Philip P. Philipoff

Philip P. Philipoff

Real Estate Business Owner - (Bulgaria)

Craig understanding of International Markets was invaluable, and he designed and implemented marketing systems that worked perfectly across the different countries we operate in – simple for our teams, logically structured and supported with rapid responses. I would highly recommend working with him.

James Oliver

James Oliver

Managing Director – OLIVER Solutions Group (UK)

I’ve seen Craig deliver under serious pressure. He brings strong work ethic, smart thinking and the calm ability to get the job done when it matters. He consistently demonstrated the ability to get the job done, even under tight deadlines.

Karsten Lund Trend Poulsen

Karsten Lund Trend Poulsen

Managing Director/VP – DEKRA Midt/Nord A/S (Denmark)

Craig is multilingual, reliable, dedicated and commercially sharp. His knowledge in generating high-quality leads and building international business pipelines is outstanding.


The future or marketing is fractional....    

FED UP WITH AVERAGE RESULTS FROM YOUR MARKETING?  LETS FIX THAT NOW!   


Right now in the UK there are over 100 CEO's/Founders looking for the right strategic direction and implementation from a senior marketing manager, director or CMO. The salaries range between 60k for a team leader to 200k for someone who has proven results and a solid track record.
Getting this hire wrong, could have disastrous consequence and cost the business in multiple ways. Not just in cost financial, but in time, reputational damage, poor brand interaction, poor sales performance or worse!
So at Pro-Active Group we invite you to remove the risk, and get elite level strategy, leadership, experience and results, and really move the needle and push boundaries in your marketing efforts.


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